doug&partners Expands Its Digital Data Analytics Capability

For Immediate Release

Tony Wong, Head of Digital and Data Analytics, doug&partners inc.

 

February 15, 2018 (Toronto) – Today Doug Robinson founder | partner of doug&partners announced the hiring of Tony Wong as Head of Digital & Data Analytics. All companies are accumulating more and more customer data but wrestle with how to best extract value out of their ‘big data’. The addition of Tony’s data analytics capabilities and experience will help the agency’s clients generate further insights into how to leverage their existing data to drive customer acquisition and retention.

In addition to having run several of his own businesses, most recently Tony was the Director, Digital Strategy at Aimia where he developed the social media strategic plan and digital roadmap for Aeroplan, while executing complex digital and integrated campaigns with multiple stakeholders and numerous agency partners. Prior to that, he built the social media practice at J. Walter Thompson from the ground up, earning industry accolades and exceptional business results for clients like Mazda, Brand USA, Walmart, Tim Hortons and Air Canada.

“Our job is to apply creative thinking to accelerate business results, so we are very pleased to add Tony’s skillset to the doug&partners team. I am really excited about how Tony’s expertise will create yet another dimension to the value we add for our clients. His entrepreneurial spirit drives a result-focused approach to data analytics, digital and social media that perfectly supports our Creativity for Commerce mantra.” said Doug Robinson.

In talking about his decision to join the d&p team, Tony responds, “I was very impressed by the d&p team, the creativity of their work and their focus on taking a holistic approach to driving customer results. We have an incredible opportunity to further enhance our results through the insights we can glean from data. This not only helps us to identify and understand the best customers for our clients, but to develop the most effective ways of getting our message to them, and making sure it’s heard. I’m excited to have this opportunity to unlock that value for our clients.”

Tony officially joins doug&partners on February 15, 2018.