ds+p welcomes 6 new staff to kick off 2016

Back row: Alison Opie, Kelly Finnamore; Front row: Crystal Brewis, Cara Lau, Eric Cicero, Matt Camara

For Immediate Release

January 7, 2016 (Toronto) – Today ds+p announces six new hires.

Joining the growing team at ds+p, Alison Opie is welcomed as the new Group Account Director within the client service group. Alison brings a wealth of leadership experience in many categories including CPG, Food & Beverage and Financial Services. She has held marketing roles in client organizations like TD Bank and has successfully led businesses like Starbucks and Pepsi Co. at multinational agencies.

“We’re very pleased Alison has joined us at such an exciting time with growth coming via both new business and organic growth across a number of our current clients. Alison brings 14+ years of success in both agency and client-side marketing roles. She has an outstanding understanding of the communication and marketing process from both perspectives,” says Doug Robinson, founding partner at ds+p.

ds+p is also kicking off 2016 with a hiring spree in the creative department with the addition of five new hires.

The new hires include the creative team of Kelly Finnamore, Copywriter, and Matt Camara, Art Director. The pair joins ds+p from Juniper Park/TBWA. In 2014, Matt and Kelly, former Mohawk College classmates, united at Lowe Roche and formed the creative duo now better known as “The Beards”. In August 2015, they moved to TBWA where their clients included Nissan and AMI.

Kelly started his copywriting career at CP+B Colorado, where he worked on Coca Cola, Kraft, and Burger King. From there he worked at Saatchi & Saatchi Toronto, where he helped create Toyota’s “Most Glorious Survey Ever” and the Canadian Safe Boating Council’s “Don’t Drink and Boat” campaigns. After almost four years, Kelly moved to Lowe Roche where he worked on Warner Brothers’ “Mad Max: Dusty Car Wash”. His client roster also includes Nissan, P&G, and Novartis.

Matt began his career as an Art Director at Lowe Roche in 2011. Some of his notable work includes, Warner Brothers’ “Mad Max: Dusty Car Wash” and “Make Health Last” for The Heart and Stroke Foundation. His client roster also includes Audi, Purina, Unilever, and NHLPA.

Also joining the ds+p creative department is Eric Cicero, Art Director. Eric joins us from Innocean and worked previously at Proximity. He comes to ds+p with award-winning experience on a variety of major brands, having won Cannes, CLIO, CMA and ADCC awards for his work on such campaigns as “#WeAreWinter” for the Canadian Olympic Committee, VISA’s “Smallenfreuden”, Lay’s “Do Us A Flavour” and “Quit The Denial” for the Ministry of Health and Long Term Care. Eric most recently helped launch the “H-Factor” brand work for Hyundai Canada.

“I am proud to welcome such talented creatives to the team,” says Brian Murray, Creative Director at ds+p. “It’s a very exciting time in the department – and the agency.”

The recent hiring spree also includes a new junior creative team comprised of Cara Lau, Copywriter, and Crystal Brewis, Art Director. Cara, an OCADU and UofT grad, has spent time at Sid Lee, Design Exchange and The Hive. Crystal, also an OCADU grad, joins ds+p fresh from freelancing. She previously worked at Open after being a student board member at the Advertising & Design Club of Canada.

“Our agency mantra is creativity for commerce. With the new additions to both our account and creative teams, we’re in an even better position to deliver on our promise in 2016,” Doug Robinson.