January 18, 2016 (Detroit) – The ds+p campaign, “Mister Bunny’s Journey” for Honda Canada/Ontario Honda Dealers Association, was the only Canadian campaign awarded at the prestigious 2016 One Show Automobile Advertising of the Year Awards for the Dealer Advertisements category.
The One Club – producers of the One Show Awards and Creative Week – in partnership with the North American International Auto Show in Detroit, unveiled the best automotive ads from around the world in seven categories: broadcast TV, online video, interactive, experiential, print & outdoor, along with new categories; corporate social responsibility and dealer advertisements.
“The ds+p team is proud to have been honoured alongside such incredible, world-class work,” says Brian Murray, Creative Director at ds+p. “ We believe in creativity for commerce, so it is great to be recognized for real work for a real client that got real results.”
The campaign helped raise donations for the CP24 CHUM Christmas Wish by encouraging people to drop off a new, unwrapped toy at their nearest Ontario Honda Dealer for a chance to win an all-new 2016 Honda Civic.
“Mister Bunny’s Journey” was produced by Head Gear Animation with sound and music by Boom Box Sound.