York University

Open Your Mind

York University champions new ways of thinking. This integrated recruitment campaign invites people to ‘OPEN YOUR MIND’ to the possibilities with York U. And it worked – with a +6.9% increase in Year 1 confirmations (vs. +0.8% for overall Ontario Universities).

Advertising Collateral Digital Video Interactive Microsite Out of Home Print Social Television

Digital Video

Microsite

York University Open Your Mind Microsite

Print

York University Open Your Mind Transit Ad
York University Open Your Mind Transit Ad

Admissions Handbook

Closeup of York University admissions handbook