For Immediate Release
July 31th, 2017 (Toronto) – Doug Robinson founder | partner doug&partners has announced the hiring of Matt Syberg-Olsen as Executive Creative Director. Over the course of his career, Matt has created work which has garnered recognition in the world’s biggest competitions: Cannes, One Show, Marketing, LIA, The Clios, Communication Arts, Applied Arts, Creativity and the United Nations (yes, the UN actually gives advertising awards).
In addition to award show recognition, Matt has also guided notable work for some of the world’s most ambitious and influential brands. As one of the top creative advertising writers / CDs in the country, Matt has lead brands such as Tim Hortons, Mazda, Nestle/Purina, Bell, Rogers, OLGC, Cadillac Fairview, Cadbury, Durex, Toronto Tourism, BMO, Labatt Breweries and Volkswagen, while consistently ranking as one of the top copywriters in Canada.
Matt joins doug&partners after recent assignments at several top national agencies like J. Walter Thompson, Red Urban, Leo Burnett (twice) and MacLaren McCann.
“Our job is to apply creative thinking to accelerate business results, so we are very pleased to have such an accomplished creative leader like Matt joining the doug&partners team. He brings a real passion for what he does, and insights into many of the categories in our industry. Matt will also play a key role on the leadership team of the agency” said Doug Robinson, founder | partner.
In talking about his decision to join the d&p team, Matt responds without hesitation, “Pretty much everything you need to know about d&p is on the wall when you walk in: creativity for commerce. It’s a guiding light not just for the agency, but for our clients as well. And the enthusiasm for this pursuit, spearheaded by Doug, is clear across the board. I’m excited for the opportunity to help build upon the success of the agency and create a product that lives up to the mission of the agency as well as the very high standards we all expect of ourselves. I happen to think we can have a lot of fun along the way, too.”