GoodLife Fitness and doug&partners ‘live for it’ with a new campaign

For Immediate Release



October 2nd, 2017 (Toronto)GoodLife Fitness, the largest fitness club chain in Canada, is challenging Canadians to live for what they want with a new, adrenaline-packed campaign called “Live For It”.

The digital-focused campaign, developed with lead agency doug&partners, highlights the passion and energy Canadians bring to all aspects of their lives – inside the gym and out.

“When someone really loves something, they live for it,” says John Muszak, VP Marketing & Public Relations, GoodLife Fitness. “All of the components of this campaign are designed to help people really connect to what they live for. We want to help people immerse themselves in the experiences or the things that truly drive them.”

GoodLife knows that more and more people are looking for unique experiences but also enjoy being part of a community.

“More and more, people are living all aspects of their lives with passion and intensity, and they want to surround themselves with people who do the same,” says Kim Hunter, Group Account Director at doug&partners. “We wanted to reflect that high energy attitude in our campaign and show how people lose themselves in their workout – it’s an indescribable feeling.”

The campaign, which launched September 5th, consists of a series of digital videos, display ads, social, influencer marketing as well as associate programs, developed by doug&partners, The Tite Group and the GoodLife Fitness in-house digital team.